Career details

Role Overview

BackPR is expanding self-serve enrollment tools for districts and families. The Director of Product-Led Growth owns the roadmap, instrumentation, and experiments that turn product usage into durable revenue streams.

You will partner with Product, Design, Engineering, and Revenue leaders to deliver cohesive activation, monetization, and expansion experiences.

What you will lead

• Define product funnels, onboarding paths, and in-product messaging that accelerate time-to-value.
• Collaborate with Data and Engineering to build instrumentation, dashboards, and experimentation infrastructure.
• Launch monetization tests, usage-based triggers, and packaging changes rooted in customer insight.
• Coach a cross-functional squad of product managers, designers, and analysts focused on PLG motions.

Experience that sets you up for success

• Leadership experience building product-led growth engines for B2B SaaS with enterprise-ready guardrails.
• Fluency in experimentation design, statistical analysis, and user research synthesis.
• Track record aligning product roadmaps with sales, marketing, and customer success priorities.
• Ability to communicate vision through structured narratives, visual artifacts, and metrics reviews.

How we operate

• Remote squads with weekly async strategy updates, experiment reviews, and quarterly planning cycles.
• Shared discovery repository blending customer interviews, telemetry, and competitive research.
• Culture that treats documentation and transparent decision-making as first-class product features.

Location & schedule

• Fully remote with core hours spanning UTC-5 to UTC+2 to support collaboration across the Americas, Europe, and Africa.
• Virtual product summits, design critiques, and analytics deep dives scheduled to balance time zones.
• Flexible time off and sprint rituals that protect focus time for builders.

Compensation & benefits

• Base salary range: $205,000 - $245,000 USD with growth acceleration bonus aligned to self-serve ARR.
• Comprehensive global health coverage, wellness stipend, and remote workspace allowance.
• Equity participation plus retirement savings support tailored to local regulations.
• Annual learning budget for product conferences, coaching, and experimentation platforms.

Impact in the first year

• Self-serve funnel enhancements that double activation-to-paid conversion for target segments.
• Scalable experimentation program with clear guardrails and shared learning library.
• Integrated roadmap that unites product-led and sales-assisted growth without channel conflict.