Career details

Role Overview

BackPR pairs data-guided growth with the safeguards K-12 leaders expect. The Senior Director of Growth Marketing Science orchestrates experimentation, lifecycle, and creative storytelling to deliver qualified demand and brand affinity with measurable integrity.

You will lead a remote marketing analytics and campaign guild that partners with Sales, Product, and RevOps to deliver accountable pipeline outcomes for enterprise districts.

What you will lead

• Design growth models that map demand drivers to enrollment impact across segments and funding sources.
• Operationalize an experimentation roadmap covering paid, lifecycle, and partner motions with rigorous measurement.
• Align creative narratives, analyst insights, and demand generation investments to drive predictable pipeline contribution.
• Build a distributed marketing science team that blends acquisition, retention, and revenue analytics.

Experience that sets you up for success

• Executive ownership of growth marketing or demand generation for an enterprise SaaS platform.
• Proven success translating complex analytics into GTM playbooks that move revenue metrics.
• Track record building remote teams and mentoring data-driven marketers and strategists.
• Mastery of attribution, lifecycle automation, and multi-channel content engines.

How we operate

• Async-friendly rituals with weekly focus sprints, shared dashboards, and written decision logs.
• Deep collaboration with Product Marketing, Sales Enablement, and Customer Success to close the loop on messaging efficacy.
• Testing infrastructure that connects experimentation platforms with our revenue data warehouse.

Location & schedule

• Fully remote across North America, the UK, and Ireland with a minimum four-hour overlap to Eastern Time.
• Quarterly virtual growth summits and deep-dive retros hosted through collaborative whiteboard tools.
• Flexible schedules supported by clearly defined KPIs and outcome-based accountability.

Compensation & benefits

• Base salary range: $210,000 - $250,000 USD with performance incentives tied to net-new ARR contribution.
• Executive health coverage, mental wellness stipend, and dependent support.
• 401(k)/RRSP with company match plus equity refresh aligned to marketing-sourced revenue.
• Professional development budget for leadership coaching, certifications, and industry research access.

Impact in the first year

• A growth experimentation portfolio that increases marketing-sourced revenue by at least 35%.
• Predictive lifecycle dashboards adopted by Sales leadership for territory planning and forecasting.
• A high-performing remote marketing science team with clear playbooks for scaling new offerings.