Service details

What Communications & CRM includes

Communications & CRM unifies your audience data, messaging calendars, and automations. BackPR designs segmented journeys for families, students, staff, alumni, and partners. We manage campaign creation, approvals, send windows, and reporting inside BackPR HQ. Every message respects safeguarding guidelines, accessibility standards, and your brand voice, whether it launches via email, SMS, app notifications, or direct mail.

Why Communications & CRM is important

Schools juggle hundreds of touchpoints—enrolment updates, emergency alerts, event reminders, fundraising appeals. When messaging is inconsistent or delayed, trust erodes and staff workload explodes. Communications & CRM reduces noise by segmenting audiences, orchestrating channels, and automating follow-ups. The result: informed families, aligned staff, and data-rich insights for leadership.

Why to use Communications & CRM

• Build journeys for each persona—prospects, current families, alumni, donors—with tailored messaging.
• Automate event RSVPs, attendance reminders, and post-event surveys.
• Maintain audit trails for every send, approval, and template change.
• Integrate with website forms, LMS announcements, and ticketing systems.
• Monitor deliverability, engagement, and sentiment to refine strategy.

How Communications & CRM impacts your business

• Drives enrolment and retention by nurturing relationships across the lifecycle.
• Protects your reputation with coordinated, timely communications during crises.
• Increases fundraising and partnership outcomes through data-driven segmentation.
• Reduces operational cost by eliminating duplicate platforms and manual exports.
• Provides leadership with performance dashboards tied to revenue and satisfaction metrics.

How Communications & CRM affects families

• Families receive relevant updates instead of generic blasts.
• Preferred channels and languages are honoured automatically.
• Self-service portals let guardians update details and preferences with ease.
• Timely reminders reduce missed deadlines for forms, payments, and events.
• Feedback loops capture family sentiment, enabling continuous improvement.

How Communications & CRM affects children

• Students stay informed about schedules, opportunities, and support services.
• Age-appropriate messaging ensures clarity without overwhelming detail.
• Communication history aids counsellors and support teams in personalised outreach.
• Celebratory campaigns highlight student achievements and build community pride.
• Alerts for wellbeing resources reach students and caregivers simultaneously.

How Communications & CRM can help your team

• Marketing and admissions teams collaborate on shared campaigns and analytics.
• Principals and programme leads schedule updates without breaking brand guidelines.
• Support staff trigger automated replies and case updates for common questions.
• Governance teams review templates and approve messaging with context.
• Leadership views the impact of each campaign on KPIs in real time.

Why use BackPR for Communications & CRM

• BackPR pods encompass strategists, automation specialists, and copywriters who understand school nuance.
• We manage integrations with SIS, LMS, payment systems, and event platforms.
• AI-assisted prompts accelerate copywriting while maintaining compliance.
• We guarantee delivery cadences and response times, providing credits if missed.
• Collaboration across BackPR services keeps messaging aligned with safeguarding, PR, and analytics.

Decision-ready questions about Communications & CRM

Can we keep our existing CRM?
Yes. We integrate or migrate to a BackPR-managed environment based on your goals and data architecture.

How do you handle consent and preferences?
Preference centres capture opt-ins, languages, and accessibility needs, syncing across systems automatically.

Does the service support SMS and WhatsApp?
Absolutely. We manage templates, compliance, and delivery across multiple messaging channels.

Can we measure impact on enrolment or retention?
Yes. Communications & CRM connects campaign data to Conversion Operations and Analytics dashboards.

What about crisis alerts?
We pre-build escalation sequences aligned with Whisper™ safeguarding and Support Operations workflows.

What’s included

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• Drag-and-drop automation builder
• Trigger-based Actions
• Multi-step workflows
• Pre-built templates

Use cases

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• Automatically send onboarding emails after a new user signs up
• Trigger invoice generation when a deal closes in your CRM
• Update dashboards when new data is uploaded
• Assign tasks to the right team members based on project status

Built-in security & controls

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• Role-based permissions
• Encrypted data processing
• Full audit logs
• GDPR & SOC 2 compliant