Privacy policy

Data protection guidelines

This Privacy Policy describes how BackPR collects, uses, and protects personal information. It applies to program administrators (Subscribers), their enrollees (Registrants), and anyone visiting our websites or interacting with our platform.

BackPR acts as a Data Controller when determining the purposes and methods for processing personal data. This includes our AI-powered marketing platform, online registration tools, LMS, directory features, and payment processing systems.

Personal information means any data related to an identifiable individual, such as names, contact details, financial information, or demographic data.

Our commitment is simple: your data is yours. We protect it, never sell it, and only use it to power the services you signed up for.

BackPR privacy policy

Who this policy covers:

• Educators, schools, and organizations using BackPR (Subscribers)
• Parents, guardians, and students registering for programs via BackPR (Registrants)
• Visitors to our websites or demo pages

Note: if you register for a program hosted by a Subscriber, your data may also be governed by that Subscriber’s privacy practices. BackPR processes such data on their behalf, as per our agreements.

Personal information we collect

We collect only the data needed to help Subscribers manage and grow educational or extracurricular programs.

Account creation: name, organization, role, contact information. Legal basis: consent; contract fulfillment.

Registration and enrollment: child name, grade, date of birth, emergency contacts, school information, medical data. Legal basis: consent; legitimate interest.

Payment processing: payment method, billing address. Legal basis: contractual necessity.

Support or demo requests: name, email, program information, referral source. Legal basis: consent.

Marketing automation: browser information, referrer URL, interaction history. Legal basis: consent; legitimate interest.

Types of data collected

For Subscribers
Name, email, phone
Organization name and URL
Staff details (optional): name, email, background check status, role

For Registrants
Parent or guardian name, email, phone
Child name, grade, date of birth, gender
Allergies, emergency contacts, medical conditions
Insurance information (optional)
Photos with explicit consent
Any additional fields defined by the Subscriber

Financial data
Credit card or payment gateway details processed by PCI-compliant providers
Invoices and transaction history

When you create an account, inquire, register, or request a demo, we collect the information needed to provide the service, verify eligibility, process payments, and support your organization.

Your name

Billing and shipping addresses

Payment information

Email address

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How we use your personal information

Deliver core features such as AI-powered marketing, registration, and secure payments
Personalize your experience using machine learning and automation
Communicate updates, reminders, and support messages
Ensure compliance with regulations
Improve and refine our platform and services

We do not sell your data.

Data storage and security

Encryption in transit and at rest using HTTPS and AES-256
Secure cloud hosting in a SOC 2–aligned environment
Real-time backups and disaster recovery measures
PCI-DSS controls for payment processing and storage
Passwords stored using salted hashing and never visible to BackPR

Sharing your personal information

We may share data with trusted third parties only when needed to deliver our services, such as cloud storage providers, payment processors, and email or analytics tools. These partners are contractually obligated to safeguard your data and act only on our instructions. We never share or sell your data to advertisers or data brokers.

Your rights and choices

You may request access to your information, correct inaccuracies, delete or deactivate your account, withdraw consent to marketing communications, and export your data. To exercise these rights, email support@backpr.com. We respond to legitimate requests within 30 days.

Cookies and tracking

We use cookies for session management, remembering preferences, and analyzing usage to improve features and marketing. We do not use cookies to serve third-party ads. You may disable cookies in your browser settings, though some features may be limited.

Children’s data

BackPR is used by organizations that may enroll children, but we do not knowingly collect data from children directly. All Registrant data is collected from a verified adult such as a parent or guardian. If you believe a child has submitted personal data to us directly, contact support@backpr.com and we will promptly remove it.

Data breaches and incident response

In the rare event of a data breach, we will notify affected users and legal authorities if there is a high risk. All incidents are logged and handled under a strict response protocol. Notifiable breaches are reported within 72 hours as required under GDPR.

Training and monitoring

Our team is trained in data privacy and security protocols. We conduct regular audits, review our compliance programs, and assign a Data Protection Officer to oversee security practices.

Changes to this policy

We may occasionally update this Policy. Any major changes will be announced via email or posted prominently on our site. The most recent version is available at www.backpr.com/privacy-policy. Continued use of BackPR after updates constitutes acceptance of the revised Policy.

Effective date: April 13, 2025

Contact us

BackPR Inc.
71 5th Avenue, 2nd Floor
New York, NY 10003
support@backpr.com
+1 (773) 234-7855